BRAVO STAKES ITS CLAIMS

Just 10 successful months since the Fiat Bravo was first launched in the UK, the range is being enhanced and improved with new engines featuring high performance, very low environmental impact and ultra-low maintenance costs; together with a raft of exciting and innovative ideas.

Already the subject of critical acclaim from the media, industry and customers alike, the new Bravo moves towards its first anniversary in Britain with almost 9,000 cars already sold. And with more derivatives soon to arrive, the model is proving to be an increasingly attractive alternative in the hotly-contested medium hatchback sector.

Prices have recently been announced for the range’s economical new Euro 5-compliant 1.6 MultiJet-engined cars. With a starting price of just £13,595 OTR for the Active 1.6 16v MultiJet 105 model, the new engine range boasts fuel economy of up to 62.7mpg on the combined cycle, and low CO2 emissions, starting at just 119g/km.

An ideal car for the company vehicle driver who wants family size transport with minimal Benefit in Kind tax bills, the 5-door Bravo 1.6 MultiJet – which comes in 105bhp and 120bhp forms – is available in Active or Dynamic trim levels, both of which offer numerous comfort and safety features as standard. These include power steering, air conditioning, ABS anti-lock brakes, electric windows, plus driver, passenger and side airbags.

Sparkling performance, outstanding torque, increased noise suppression and lower running costs are all features of the new Bravo 1.6 MultiJet, and the unique eco-packaged 105bhp version uses special measures such as optimised aerodynamics, lower rolling resistance tyres and ‘taller’ gears to help return its outstanding fuel economy figures.

New ideas

But, regardless of engine choice, a series of bright new ideas being introduced by Fiat will take the Bravo to greater heights, with more drivers encouraged by the promise of even higher quality, reliability and exceptional driveability.

An unprecedented combination of extended 48-hour test drives, a satisfaction guarantee and notably attractive finance offers are being rolled out. And all of this is being backed by a five year, unlimited mileage manufacturer’s warranty.

“The Bravo was a new beginning for Fiat when we launched it last year, and immediately we could see the way it was turning heads and impressing customers and industry commentators,” says Andrew Humberstone, managing director, Fiat Group Automobiles UK Ltd.

“And now, 10 months on, we want more people to discover what they have been missing; so we have brought together a bold plan to give customers the help and peace of mind they need when buying a new car. I’m proud of this package and I know our customers are going to be delighted with it too.

Unbeatable package

“Our message will highlight to the market the Bravo’s high standards of build quality, and our newly-launched 48-hour test drive offer will give our customers the chance to experience this wonderful car to the full. Coupled with our five-year warranty, we think it’s an unbeatable package.”

The Bravo range is already attractively priced, and new models being added to the line-up will further enhance its reputation for value. Striking new finance deals, including a zero per cent finance offer, an enhanced Fiat I-deal PCP proposition, or the attractive Finance Deposit Support, will make the steps towards owning a Fiat Bravo even easier.

And to remove any possible doubt about the Bravo’s quality in terms of both build and enjoyment, Fiat is offering a unique Satisfaction Guarantee contract whereupon, in the unlikely event of a customer not being completely satisfied with the car, there is the option to return it and be refunded the purchase price (subject to terms and conditions and specific restrictions).

The Bravo fits perfectly with Fiat’s plans to be an environmental leader among the world’s car companies. Indeed, last year Fiat Group CEO Sergio Marchionne announced his intention to push forward with plans, by 2012, to reach the lowest weighted average CO2 emission level for the cars Fiat produces, compared with its competitors.

Fiat is already the top performer in Europe for having the lowest average CO2 emissions, at 137.3g/km, according to the latest figures published by Jato Dynamics, a world leader in automotive research and information. Widely recognised as being one of the world’s ‘greenest’ car manufacturers, Fiat was also recently voted the UK’s lowest CO2 emitting car brand by CleanGreenCars.co.uk.