Peugeot Motor Company plc is announcing its adoption of best of breed by fitting award winning Smartnav, satellite navigation by Trafficmaster, on its innovative Peugeot 407. Smartnav will be available on all new Peugeot 407 Saloon and SW estate models in Peugeot’s Winter campaign that starts on 1st November 2005.

Smartnav was chosen above other satellite navigation systems because it offers more than just navigation and it has proven suitability for the fleet and business market, of which 80% of 407’s are sold into. All routes are calculated using Trafficmaster’s live traffic information provided by 7,500 roadside traffic sensors, which helps Smartnav actively guide vehicles around traffic jams and help drivers save valuable time and money wasted in delays.

In addition, Smartnav is the only navigation system that stores its mapping on a central computer. This means that mapping can be updated regularly, ensuring that drivers are sent on the quickest and most up-to-date routes. This reduces the risk of getting lost or being sent on the wrong road, thereby eliminating unnecessary miles and ultimately cutting fuel costs.

Smartnav on the 407 comes with Touchscreen, a visual display that allows you to download routes through a personal assistant, postcode entry or by selecting a favourite – a destination that is stored via the Smartnav website. Touchscreen can also be used as a hands free phone for in-coming calls.

The round the clock personal assistants, who are accessed through the Touchscreen or a simple button, help find your destination and will log details onto the central computer so that the route can be quickly calculated and sent to the car. They also provide emergency and breakdown support.

Peugeot 407 drivers will also benefit from 3 years free navigation, which includes the quarterly mapping updates and the personal assistance service. Smartnav also integrates a safety camera warning service, of which 3 months come free for Peugeot customers, and one month free from RAC Trackstar, a stolen vehicle tracking service.

Peugeot was one of the first automotive manufacturers to recognise the benefits of Smartnav, by approving it as an accessory across all models. Proving its confidence in the system Peugeot then ran a successful campaign fitting Smartnav as standard into its special edition 307 Quicksilver model in early 2005.

Steve Lambert, manager product planning and pricing at Peugeot Motor Company Plc, comments:
“Smartnav was our first choice satellite navigation system. With its real time traffic information that automatically guides you around the delays and up-to-date mapping to take you on the right roads, integrated safety camera warnings and stolen vehicle tracking it provides real benefits to our customers. We believe Smartnav complements the 407 brand, in that it provides advanced technology that makes driving more cost effective, enjoyable and stress free.”

A Peugeot promotion prominently featuring the Smartnav product will include a TV advertising campaign. This will run from the 1st November, alongside print advertising in consumer and business press.

Adrian Joseph, group sales and marketing director at Trafficmaster, says:
“I am delighted that Peugeot has chose Smartnav as its approved satellite navigation system on the popular Peugeot 407. Peugeot is keen to feature Smartnav as it offers compelling fleet savings, both in terms of time and money.”